The State of Groove Address (SOGA) is a trailblazing entertainment concept designed to redefine entertainment for the modern “groovist.” Launched in Dec 2022 with over 8,000 attendees, SOGA blends music, culture, and innovation into unforgettable experiences. With a unique approach inspired by the energy of political rallies, SOGA represents a bold vision to transform entertainment and bring people together through the power of groove.